"D.N.A." is also dominating German and French charts, sitting comfortably on Rock Antenne FM's' top 20 and hitting top 10 in the Heavy 1 French radio chart.
"A blistering and hook filled bit of gleaming modern metal, it manages to perfectly mesh heaviness with melody that shows a maturity way beyond most of their peers.
With a superb production, this just doesn’t pop out of the speakers, it practically roars, the Highland passion in full flow and Celtic fire blazing." - Metal Planet Magazine
It is an incredible achievement for new British rock band, starting from an almost zero sales base and during a pandemic when there has been no traditional retail, no live shows or touring opportunities. The innovative marketing campaign run by both 7Hz Productions (ADA) and the band involved a six-month fan building initiative utilizing the band's social platforms, streaming performances, virtual ‘in store’ launch events, dark ad audience building and strategic media take over promotions. Coupled with very positive press reviews, online reviews, regional radio support, and four Planet Rock playlist additions, the band’s new album has connected musically with rock fans resulting in a surge of sales.
The band is set to release their next digital single, a cover of the 2005 Foo Fighters hit "The Best Of You," all platforms on April 23, 2021.
1. Reborn
2. No Regret
3. Against the Wall
4. Broken Son
5. D.N.A.
6. Who We Are
7. Find My Way
8. Hold On
9. Out Of Reach
10. We Pray
11. Where I Belong
12. Reborn (Reprise)
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